An economically profitable Pay-As-You-Drive
Tuesday, 24 June 2008

In France, the economic interest in PAYD is far from being obvious, considering the specificity of the  automobile market.  "The average premiums being weak -along the lines of 400 euro per year- the possibilities are not the same as in Austria, Italy or the United Kingdom where the costs are 2 to 2.5 times higher" estimated Laurent Tollié, CEO of Covéa Tech.

In UK,  according to a BBC report, Norwich Union has suspended its mileage-based insurance scheme less than two years after it was launched.

Strategy Analytics analyst, Clare Hughes, said that prohibitive launch costs, privacy violations, back-office data integration and difficulties in measuring costs versus benefits would inhibit the immediate widespread launch of PAYD schemes.

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